Global sports media rights hit a record in 2026, up 15 percent year over year, according to SportBusiness's Global Media Report.

The United States accounts for about $35 billion. American growth of 23 percent was driven mainly by the NBA's new deals.

The Comcast, Disney and Amazon agreements lifted the NBA to second among global sports properties by media-rights value.

The domestic package averages roughly $6.9 billion a year, a 165 percent jump from the prior cycle.

Disney pays about $2.6 billion a season, NBCUniversal about $2.5 billion and Amazon's Prime Video about $1.8 billion.

Crypto.com Arena in Los Angeles, 2024. File photo: Troutfarm27 / Wikimedia Commons · CC BY 4.0. Resized.

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