Cisco signs NBA deals with the Nets, Hawks and Cavaliers

Oct 14, 2026

Three deals at once

Cisco is set to announce multiyear sponsorships with BSE, the Hawks and State Farm Arena, and the Cavaliers.

Long relationships

Cleveland has used Cisco since 2005, Atlanta since 2006 and Brooklyn since Barclays Center opened in 2012.

Brooklyn

Cisco will run one platform across two pro teams, a G League club, two training facilities and the arena.

Cleveland

The Cavs keep Cisco at Rocket Arena and extend it to a new performance center due to open in February.

Atlanta

A Wi-Fi 7 upgrade at State Farm Arena is due by year's end, before a busy Oct. 24 with the Hawks opener and WNBA Finals.

Photo credit

State Farm Arena in Atlanta during a Bulls-Hawks game, March 2019. File photo: Bama in ATL / Wikimedia Commons · CC BY-SA 4.0. Resized.

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