Alibaba is the Nets' Official Technology and Cloud Partner and jersey patch partner for 2026-27.

Alibaba tech will power a Real-Time 360º Replay system at Barclays Center.

Fans can create personalized collectible cards at an in-arena lab.

The patch also backs the franchise's year-long 60th anniversary campaign.

The deal is multi-year. No length or dollar figure was released.

Barclays Center exterior, December 2021. File photo: Kidfly182 / Wikimedia Commons · CC BY-SA 4.0. Resized.

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