Editorial standards

Put readers first

Every article should answer a real basketball question or add useful reporting or analysis. We do not publish mass-produced pages, copied stories, keyword-stuffed text, or misleading headlines to manipulate search rankings.

Show the evidence

Use primary references wherever possible: league publications, team announcements, official statistics, and attributable statements. Identify sources and link to relevant material. Separate confirmed information, analysis, and unverified reporting.

Be clear about authorship

Articles identify an author or editorial desk. Do not invent credentials, interviews, quotes, or first-hand attendance. Every story requires a human editor to verify claims, originality, context, and suitability before it is published publicly.

Respect dates and uncertainty

Use genuine publication and modification dates. Do not refresh dates without a substantive update. Live data must name its provider and update time; missing feeds must not be filled with invented numbers.

Correct the record

Correct factual errors promptly. Significant corrections should explain what changed and when. Preserve a correction note where it helps readers understand an earlier mistake. See the corrections page.

Keep commercial relationships visible

Clearly label advertising, paid placements, and affiliate links. Paid links must use an appropriate sponsored attribute. Commercial partners must not be allowed to pass promotion off as independent reporting.

Respect rights

Use original, licensed, or otherwise permitted text and media. Link to official video publishers rather than rehosting footage without rights. Media asset sources and launch checks are recorded in the project documentation.