IM8 named NBA Official Nutrition Partner in Australia and Southeast Asia

HONG KONG — Oct. 12, 2026 — The NBA named IM8 its Official Nutrition Partner in Australia and eight Southeast Asian markets, the league announced, adding a multiyear health-and-wellness sponsorship across Brunei, Cambodia, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

IM8 co-founders David Beckham and Danny Yeung joined NBA Asia executives and Hall of Famer Chris Bosh for the announcement at an IM8 event at Upper House in Hong Kong. The brand is owned by Prenetics Global and lists two-time Kia NBA Most Valuable Player and 2021 champion Giannis Antetokounmpo among its athlete ambassadors.

What the deal covers

As Official Nutrition Partner in the region, IM8 will run NBA-themed marketing campaigns and fan engagements across the nine markets. In 2027 it plans an activation at NBA House, one of the league’s signature events. Financial terms were not disclosed.

Yeung said the partnership pairs basketball-loving communities with demand for premium health products as IM8 expands globally. NBA Head of Southeast Asia and Asia Marketing Sheila Rasu framed the collaboration around promoting healthy lifestyles where the league operates. Antetokounmpo said bringing IM8 to fans across Australia and Southeast Asia matters to him after growing up in Athens dreaming about the NBA.

IM8 launched in December 2024, ships to 46 countries, and says it has delivered more than 57 million servings of its Daily Ultimate Essentials product. Sources cited by name: NBA Communications; IM8; Prenetics Global.

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